PPC (Pay Per Click) is a form of online marketing that allows your business to only pay (a set fee) each time someone engages with your brand. This engagement can occur by someone clicking through to your website, watching your promotional video, viewing your Facebook page etc.  PPC can also allow your brands to filter audiences by specified parameters.

Such parameters include age, sex, favourite band, geographical location, an individual's medical condition etc. This allows highly for highly targeted marketing campaigns to occur.

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